Quarter Life Crisis

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New DHL card

101 words

When a parcel can’t be delivered to your place because you’re not in, DHL leaves a little card in your mailbox with information that you need to pick it up at the post office or – preferably – at your neighbour’s. For ages this has been a plain coloured cardboard card with black print on it.

The old, single colour DHL card

They seem to have redesigned it, making it larger, more colourful, Helvetica-free and a bit dumber with extra exclamation marks. This looks modern and like advertising crap. Not sure what the point is. It also looks like it may be more expensive to print.

The new, more colourful DHL card.

July 7, 2010, 10:54

Tagged as design, dhl.

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