Zapfino usage in the wild

The Zapfino typface is seeing a lot of use these days. Frequently for labelling or for ads. And also frequently for products which are just too trashy to do the beautiful typeface justice. 

Not quite surprisingly, many of those ‘trashy’ uses don’t take advantage of Zapfino’s richly varied glyph sets and thus miss out on most of the goodness.

A few of the examples I ran across – some nice ones, some bad ones – can be seen on this site.

I will add new examples as I run across them. Feel free to contribute examples you have spotted.

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