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Our favourite supermarket is called tegut. Except it isn't. Actually it's called tegut…. Notice the ellipsis at the end! This seems to be another braindead exercise in marketing. Just imagine everybody saying Oh, I'm going to tegut-dot-dot-dot. You want me to get something for you? And as any self-respecting marketing-droid would, they do write their own propaganda leaflets in that way.
While the ellipsis character may seem open-minded, forward-looking or whatever, this is plainly ridiculous. Sort of the dot in dot-dot-dot.